Over the years, marijuana legalization advocates became effective at gradually building public support for our issue, even as we continued to lose votes when our elected officials focused on marijuana policy. We learned to lose creatively.
We became accustomed to years when it was difficult to identify any real political progress. For example, we won not a single statewide marijuana law reform proposal between 1978, when Nebraska became the last of 11 states to adopt a modified version of marijuana decriminalization, following the release of the first report of the National Commission on Marijuana and Drug Abuse (which recommended the country decriminalize minor possession and personal use offenses), and 1996, when California approved Proposition 215, legalizing the medical use of marijuana. Eighteen years without a single significant victory is, by any definition, a long political winter.
But over those years, and continuing still today, we learned to hone the skill of making small gains, at least in public attitudes, even as we lost the immediate political vote, whether at the local level or at the state legislatures. At a minimum we learned to present a public image of marijuana smokers that was more professional and mainstream than our opponents were accustomed to confronting, which over time helped us turn around the exaggerated anti-marijuana biases common in the media, resulting in a more balanced public debate over marijuana policy. That, in turn, began causing many non-smokers to reassess their views on marijuana policy.
And even as we continued to lose reform proposals, we were also identifying more and more elected officials who has the political courage to stand-up to the “war-on-drugs,” who would sponsor our reform legislation in the coming years. Out of necessity, our political misfortunes had forced us to learn how to lose creatively; to come out of a losing effort with …read more
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